MBA Capstone:

A24 Brand Strategy

Brand Strategy • Strategic Analysis • Presentation Design

An MBA capstone applying strategic business frameworks to analyze A24's brand and future growth opportunities.

Overview

This MBA capstone evaluates A24's competitive position through strategic business frameworks, including PESTLE, Porter's Five Forces, and VRIO. The project examines the company's brand, industry landscape, and internal capabilities before identifying key strategic challenges, emerging opportunities, and actionable recommendations for future growth.

brand strategy

Developed the visual concept and established a cohesive artistic direction across releases.

strategic analysis

Created album artwork that translated each song into a unique visual narrative.

presentation Design

Built a recurring cast of symbolic characters that connected individual releases into a larger visual world.

Note: This project is adapted from my MBA capstone. The original presentation included film stills for educational analysis; those images have been replaced with royalty-free photography courtesy of Unsplash.com in this public portfolio to respect copyright. All research, strategic frameworks, and recommendations are presented as originally developed.