genius within
Art Direction • Experience Design • Environmental Graphics
A public installation reimagining how we recognize innovation and who gets remembered for it.
Overview
Genius Within challenges traditional ideas of who innovation belongs to. Designed as an interactive public installation, the experience invites visitors to discover overlooked stories, reflect on representation, and recognize that genius exists in places history hasn't always acknowledged.
art Direction
Visual language, color design, and digital assets.
Experience Design
Interactive journey, visitor engagement, and spatial storytelling.
Environmental Graphics
Installation graphics, signage, and physical touchpoints.
the Problem
How might we create a public experience that inspires people to rethink who gets recognized as an innovator?
Design Principles
Make Innovation Personal
Encourage visitors to see themselves reflected in the story of innovation via embedded mirrors.
Create Moments of Discovery
Use interaction (cube mobility + QR code) and storytelling to invite curiosity rather than simply present information.
Build for Public Engagement
Design an experience that feels approachable, memorable, and meaningful for a broad audience.
My illustrations on the official Genius Within website.
Concept illustrations I developed for an unpublished book project.
Outcome
The Genius Within transforms a public space into an invitation to reconsider who shapes innovation. By combining storytelling, environmental design, and interaction, the installation encourages visitors to recognize overlooked contributions and imagine a more inclusive future.
