LVRCH
Creative Direction • Visual Identity • Content Design
Building a visual world for a modern metal band through identity, storytelling, and atmosphere.
Overview
LVRCH needed a visual identity that felt as heavy, emotional, and immersive as the music itself. I developed a cohesive creative direction spanning album artwork, merchandise, promotional materials, and digital content.
creative Direction
Visual language, mood, and creative vision.
Visual Identity
Logo system, typography, and branding assets.
Content Design
Album artwork, merchandise, promotional graphics, and social media.
The Goal
Create a visual world that feels: atmospheric, emotional, cinematic, heavy, immersive
LVRCH Moodboard
All images not otherwise stated are from Pinterest.
“We’ve worked with Julia several times over the years. She does an incredible job of bringing vague ideas to reality. It takes true talent and vision to try and illustrate what images, concepts, and ideas people are struggling to describe that they picture in their heads and Julia absolutely knocks this out of the park every time.”
— LVRCH